Natural Spices – Spice Wholesaler & Private Label

Natural Spices is a Dutch spice wholesaler and manufacturer of herbs, spices, seasoning blends, and sauces for retail, foodservice, and private label.
From our own production facility, we develop and manufacture flavourful products for supermarkets, distributors, hospitality businesses, and food brands both nationally and internationally.
Since 1935, we have combined traditional flavour expertise with modern product development.
From salt-free seasoning blends to innovative lower-calorie sauces, we help partners develop products that meet the needs of today’s consumer.
Whether it concerns private label spices, custom recipes, or a complete retail concept — Natural Spices supports the entire process from idea to finished product.
Why choose Natural Spices as your spice wholesaler?
- Over 90 years of flavour expertise
Since 1935, we have been developing seasoning blends, herbs, spices, and flavour concepts for the European market. This experience is reflected in our taste, quality, and reliability. - In-house production and development
We develop and manufacture in-house, allowing us to move quickly, maintain consistent quality, and respond flexibly to trends and customer demands. - Private label specialist
From recipe development to packaging and production: we manage the complete private label process under one roof. - Healthier product innovation
We develop products with less salt, sugar, or fewer calories — without compromising on taste. Examples include salt-free seasoning blends and our innovative Natural Zero sauces. - Flexible production possibilities
From smaller product launches to large-scale retail production: we offer flexible solutions tailored to your market and target audience. - International supply
Natural Spices supplies partners throughout Europe and beyond. With years of experience in retail and export, we ensure a reliable supply chain.
Our assortment
As a spice wholesaler, Natural Spices offers a wide product range for retail, foodservice, and private label.
1. Herbs and spices: an extensive assortment of pure herbs and spices for everyday use in retail, hospitality, and industry.
2. Salt-free seasoning blends: more consumers are looking for flavourful alternatives with less salt. That is why we develop a wide range of seasoning blends without added salt.
3. BBQ seasonings and rubs: from classic barbecue seasonings to modern dry rubs and international flavour profiles.
4. World cuisine seasoning blends: inspired by Italian, Asian, Mexican, and Middle Eastern cuisine, among others.
5. Sauces and marinades: flavourful sauces, dressings, and marinades for both retail and foodservice.
6. Natural Zero sauces: our innovative sauce range with less or no added sugar, less or no fat, and only 3–16 kcal per serving.
7. Private label products: custom seasoning blends, sauces, and concepts developed for retailers, distributors, and brands.
Private Label Herbs, Spices & Sauces
Natural Spices specialises in private label herbs, spices, and sauces for retail and foodservice. Thanks to our in-house production and R&D department, we can quickly develop new concepts and optimise existing recipes.
Read more about our private label production for sauces, herbs, and spices.
We support our partners with:
- Recipe development
- Product optimisation
- Packaging and labelling
- Retail concepts
- Trend development
- Flavour profiling
- Production and logistics
Whether you want to expand an existing assortment or further scale a product line, we support you with flavour development, production, packaging, and commercial positioning.
Interested in our private label possibilities? Through our private label page, you can easily get in touch or submit an enquiry.
From idea to finished product
At Natural Spices, we support the complete process.
1. Concept & briefing: We discuss your target audience, market, and product idea.
2. Recipe development: Our specialists develop a flavour profile tailored to your requirements.
3. Sampling: you receive product samples for extensive testing and evaluation.
4. Production: after approval, we manufacture the product in-house.
5. Packaging & labelling: we support packaging solutions, labelling, and retail presentation.
6. Delivery: from logistics to final delivery: we ensure a reliable and efficient process.
Which markets do we supply?
Natural Spices supplies a wide range of markets and partners.
- Retail: Seasonings, sauces, and private label products for supermarkets and retail chains.
- Distributors & wholesalers: flexible supply solutions for national and international distribution.
- E-commerce & food brands: support for online brands and innovative food concepts.
- International partners: we work together with importers, distributors, and retailers throughout Europe and beyond.
Natural Zero Sauces – Lower-Calorie Sauces
Healthier products without compromising on taste
Consumers are increasingly looking for products that fit a more conscious lifestyle — without sacrificing flavour. That is why Natural Spices develops products with less salt, sugar, or fewer calories, while taste always remains the priority.
With concepts such as salt-free seasoning blends and the Natural Zero range, we help retailers and food companies respond to changing consumer demands and new market developments.
We believe healthier choices should not be complicated. The healthier choice should above all be delicious.
Business purchasing at Natural Spices
Are you a retailer, distributor, hospitality business, or food professional? Discover the possibilities for business purchasing, volume discounts, and B2B support through our business platform.
Frequently Asked Questions
1. What does a spice wholesaler do?
A spice wholesaler supplies herbs, spices, seasoning blends, and flavour products to businesses such as retailers, hospitality companies, distributors, and food brands.
2. Does Natural Spices produce private label products?
Yes. We develop and manufacture private label herbs, spices, sauces, and flavour concepts for retail and foodservice.
3. Do you develop custom recipes?
Yes. Our R&D department develops custom recipes based on flavour profile, target audience, and application.
4. Do you supply internationally?
Yes. Natural Spices supplies partners throughout Europe and international markets.
5. Are salt-free seasoning blends possible?
Yes. We develop various seasoning blends without added salt or with reduced salt content.
6. Can you assist with packaging and labelling?
Yes. We support packaging solutions, labelling, and retail presentation.
7. What are the minimum order quantities?
This depends on the product and packaging format. Feel free to contact us to discuss the possibilities.
Looking for a reliable spice wholesaler?
Would you like to learn more about private label, custom-made products, or our solutions for retail and foodservice?
Contact us for samples, product information, or an introduction to Natural Spices.

