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About us - Traditional Spices Merchant


Natural Spices has been your natural tastemaker since 1935. We know what people like to eat and taste. That’s why we’re here to help every cook - from professionals to home cooks - to put healthy food on their menu.

We believe that 100% natural herbs and spices form the basis of good and nutritious food. In our online shop. you can find hundreds of spices. With these seasonings, we make food as natural as possible for healthier lives. We guarantee the highest quality by sourcing them close to their origins. We just want what’s best for all; from farm to fork.

Your secret ingredient is our specialty. Over the past decades, we’ve been working with food brands, top chefs and caterers in our test kitchen. And we still do this daily. Many delicious products, (star) dishes and catered food get their secret ingredient from us. Something we can also develop together with you.

And for those who think a diet or protein shake can’t be tasty, we‘d like to invite you into our test kitchen. Our natural flavoured products, especially developed for health & sports brands, are born out of our love for a healthy and fit lifestyle. And a great taste of course!


The History of a Spice Merchant

We are proud of where we come from. So let’s take you back in time.

We’re known as the Dutch Natural Tastemaker since 1935. Back then, Mr. Wellinghoff founded the company under the name of Wellinghoff Spice Trading. When miller Mr. H. Schuurman took over the company, in 1967, he moved it to the characteristic Mill ‘De Bloem’ at the Haarlemmerweg in Amsterdam.

Our adventure started when Yvan Keijlewer, a former butcher and passionate home cook, started working for the company as a representative. He lost his heart to the colourful industry of herbs and spices and took over the company in the late nineties. De mill soon got too small and was traded for the beautiful premises at De Dollard 5 in Watergang.

In 2005 the second generation, son Yvo, joined the company. His new energy, business knowledge and passion for healthy food combined with his father’s unparalleled drive for product development took the company to new heights. The company moved one more time to the current 1200 m2 business location in Mijdrecht.

Together with the entire team, they work daily to grow the company bigger and stronger, with the ultimate ambition to become a European top-5 player in the fields of natural taste-making. But preferably number one of course!

Traditional Spice Merchants | Natural Spices