Natural Spices has been creating great taste since 1935. What started as a small Dutch herb and spice business has grown into a specialist in herbs, spices, seasonings, sauces and marinades. Our passion is simple: making healthier food taste great. From 100% natural herbs and spices to innovative sauces and marinades with less salt, sugar, fat and fewer calories, we develop products that make healthier choices easier – without compromising on flavour.

We work with food professionals, retailers and brands, while also bringing our products directly to home cooks. Because whether you are developing a new food concept or simply cooking dinner at home, we believe great taste makes all the difference.

Our recipe for success

Everything we do starts with quality, knowledge and a genuine passion for food. We believe in natural ingredients and continuously look for ways to improve our products and processes. We take responsibility for the quality we deliver, keep our promises and build long-term relationships with our customers, suppliers and partners. Innovation is an important part of who we are. Our product developers combine years of experience with new ideas and changing consumer needs to create unique recipes and healthier taste solutions. Every product we develop for a customer is tailored to their specific needs.

Above all, we believe in people. We treat our colleagues, customers and partners with respect and create opportunities for people to contribute according to their abilities. Together, we work every day to make good food taste even better.

Our history

Our story began in 1935, when Mr Wellinghoff founded a company trading in herbs and spices. In 1967, the company was taken over by Mr H. Schuurman, the miller of Molen de Bloem, and moved into the characteristic windmill on the Haarlemmerweg in Amsterdam. Our family's journey began when Yvan Keijlewer, a former butcher and passionate home cook, joined the company as a sales representative. His passion for herbs, spices and product development eventually led him to take over the company in the late 1990s.

In 2003, his son Yvo joined the business. With a background in business economics and a clear vision for growth, he saw the opportunity to transform Natural Spices from a trading company into a business with its own production facilities. In 2010, Yvo took over the day-to-day management of the company, while Yvan remained closely involved in product development. A new chapter began in 2017, when a customer asked us to develop a healthier sauce. Combining Yvo's passion for healthier food with Yvan's extensive product knowledge resulted in a delicious alternative with fewer calories – without compromising on taste. It opened up a whole new world of opportunities.

Today, we continue to combine decades of experience in herbs and spices with innovation in healthier sauces, marinades and seasonings. Together with the entire Natural Spices team, Yvan and Yvo continue to build on the same belief that has always driven us: healthier food should taste great.

Our ambition? To bring Natural Spices to the tables of 184 million European households by 2032.