The global market for herbs and spices was valued at $21.99 billion in 2026 and is growing with a CAGR of 5.12% toward $28 billion in 2031. For private label brands the opportunity is even sharper: the private label segment for herbs and spices alone grows with a CAGR of 10.1% — and outpaces national brands in both volume and innovation. In the sauces category the picture is equally promising, with global sauces, dressings and condiments expected to reach $252 billion in 2031.

Are you a retailer, food brand or foodservice operator considering private label? Then this is the moment. This is what the data tells us.

Trend 1: Swicy Is Here to Stay — And Is Evolving

Sweet plus spicy is no longer novel. It is the new baseline.

'Swicy' products now appear on 10% of restaurant menus, with expected growth of at least 9%. The sweet-spicy combination has evolved from trend to standard — and in its second phase it becomes significantly more refined. Consumers no longer simply reach for hot honey;

The global spice and seasoning market is valued at $21.99 billion in 2026, growing at a CAGR of 5.12% towards $28 billion by 2031. For private label brands, the opportunity is even sharper: the private-label spice and seasoning segment alone is expanding at a 10.1% CAGR - outpacing national brands in both volume and innovation. In the sauce category, the picture is equally compelling, with global sauces, dressings and condiments projected to reach $252 billion by 2031.

If you're a retailer, food brand or foodservice operator considering private label, this is the moment. Here's what the data - and the palate - are telling us.

Trend 1: Swicy Is Here to Stay — And Evolving

Sweet plus spicy is no longer a novelty. It's the new baseline.

'Swicy' foods now appear on 10% of restaurant menus, with that share projected to grow by at least 9%. The sweet-heat combination has graduated from trend to staple - and in its second phase, it's becoming far more sophisticated. Consumers aren't simply reaching

Interview with product developer Yvan Keijlewer

At Natural Spices you can go for small and bulk packaging of flavorings, the development of your own products under private label and, as of recently, also for herb blends for home use. Both the professional and the home cook are in the right place with us when it comes to 100% natural flavorings of the highest quality. But before you have them at home, product developer Yvan has already put a lot of knowledge, passion and love into them. We’d like to give you a look behind the scenes and interviewed Yvan about the development process of the flavorings. At the end of this blog you’ll also find some nice tips if you want to get started yourself!

Working from the heart

Yvan has an enormous passion for cooking. He prefers to share this passion and his culinary skills with family and friends. In his dishes he happily uses herbs such as oregano, basil and rosemary, because Italian cuisine is his favorite. For a delicious Melanzane