As soon as people see sucralose on a label, some immediately opt out. We understand that. There is a lot of discussion online about sweeteners, and bold headlines tend to perform well.
But strikingly, the opposite happens much less often with sugar. And we find that an interesting question — because if you look honestly at food, the real question is not whether you want sucralose, but why you would simply keep sugar.
Why we want to replace sugar
For us it starts there. We don't use sucralose because we prefer something "artificial" over sugar, but because we want to replace sugar.
The reason is simple: sugar adds a lot of calories while contributing little nutritionally. The Netherlands Nutrition Centre states that products with added sugar often contain many calories but few nutrients such as vitamins, minerals and fiber.
And added sugar is not only in candy or soft drinks — it's also in products where you might expect it less, such as ketchup, sauces and dressings.
That makes sauces




